PPC & Paid Search

semConcussion Media is the leading marketing agency for search engine marketing (SEM) promotions. Due to our experience in operating internal and external web properties, we have extensive experience in driving targeted, high-quality traffic via SEM to such properties in addition to setting up and managing multiple accounts for domestic and international clients.

What is SEM?

Search engine marketing used to be an umbrella term for all search related promotion including search engine optimization (SEO) but over time, the online marketing industry has adopted SEM to refer only to paid search efforts.

Generally, SEM or “paid search” are terms that refer to paid listings on the search engine networks. Components of SEM include:

Paid search ads

Paid search advertising

PPC (pay-per-click)

CPM (cost-per-impression)

You can purchase paid search ads over a wide variety of different platforms which include Ask.com, 7Search, LinkedIn, Youtube and Facebook but the most popular is Google Adwords followed by the Bing-Yahoo Exchange. To keep up-to-date on the latest trends and most recent news regarding SEM on these platforms, check out the following links:

Guide to Google Adwords

Google AdWords

Bing Ads

Yahoo: Search Ads

How Concussion Uses SEM

Each of these platforms acts as a solid gateway to the world of SEM We will work with your team to build out the foundations for your overall SEM strategy by taking advantage of the characteristics of SEM:

Full control of images and ad copy to modify them at any given point

Flexible testing capabilities on the local, regional, national and international level

Instant user exposure to SEM ads across the targeted demo range

Daily or weekly media budget means

We cover all aspects of SEM promotion due to the fact that paid search techniques can drastically boost a company’s online presence. Integrating this channel of advertising into an overall marketing strategy is essential to long-term success and future growth. In order to do this, we take all necessary steps to provide long-living SEM accounts and paid search strategy implementation:

Marketing Funnel and Landing Page Optimization

SEM Account Setups on Specified Platforms

Keyword Research based on Campaign or Company Scope

High Converting Ad and Ad Copy Creation and Modification

A/B Ad and Ad Copy Split Testing

Evaluate Campaign Data by Platform

Ad or Targeting Recommendations based upon Data Evaluation

Leave It to the Professionals

Although the majority of 1st and 2nd Tier SEM platforms provide “how-to” guides and do-it-yourself tutorials for SEM, there is still layers upon layers of details and requirements that need to be taken into consideration for an ad to successfully take off. It takes multiple rounds of trial and error to figure this out.

The Concussion Team has already figured out the ins and outs to this promotional channel and can put your SEM worries to rest. Let us take the time and stress of your hands to successfully implement an effective SEM strategy for you by doing the following:

We handle the STRESS and TIME to build, tweak and fix the SEM campaigns

Increase the Click-Through-Rate of your Ads

Manage Bids and Costs for Your Campaigns

Grow Your ROI through user interactions and sales

Consistent A/B Split testing to determine best ads

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