Social Media Marketing
When social media entered the scene back in the early 2000s, a huge component of online marketing changed. The relationship between company and customer is no longer a one-way road of information inundation and messaging. It is now a two-way conversation. The consumer can speak up in support or against a company and the entire conversation can go viral in a matter of seconds. The customer now has power like never before.
Harnessing This Customer Power
The Concussion team knows how to use this power to engage users in an interactive, content-rich environment that spans multiple modes of social communication. Our service platform and marketing services are intended to show you:
Where and how users are talking about your company, product or service
Which areas of social media exposure you can best improve in
Which strategies you should use to increase brand awareness and online presence
By auditing your social media presence, conducting an analysis of the competitive landscape in your company’s scope and implementing customized marketing strategies, we’ll show you how it is possible to take advantage of highly interactive social media channels and build up your customer community. Here are just a few of the social media outlets we operate through:
Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, Snapchat, Youtube, Flickr, Digg, StumbleUpon, Reddit, Tumblr, Meetup, Medium, MySpace
How We Get It All Done
Through combining exposure on a variety of social media outlets and engaging content in addition to using integrated marketing tactics, we have developed a series of proven steps to enhance your overall social media presence efficacy:
Social Media Presence Audit – one of the first things we do is conducted an in-depth analysis of your current social media presence across all major social platforms and note how we can improve and enhance any areas of weak social presence.
Competitive Analysis – based upon your company’s scope of business or objective, we research your competition and gauge their social presence through widgets, posts, community building, and link-outs to see how we can go above and beyond to eclipse them on all fronts.
Multi-Faceted Social Media Marketing Strategy – the Concussion team takes the competitive analysis conducted and your social media presence audit as the cornerstones in building out your multi-faceted social media marketing strategy. This strategy is implemented on a multitude of sites deemed essential to boost your overall social media community presence.
Strategy Application Outline and Guidelines – where there is a strategy, there are application guidelines. Our team will provide step-by-step guidelines for implementing all aspects of the strategy on specified social media platforms. We’ll be there every step of the way to ensure that your initial launch is not only effective but your on-going presence only grows.
Social Media Software Tool Recommendations – when there are multiple social media accounts involved in a company’s overall marketing strategy, social media software tracking and analytical tools prove to be a lifesaver. We evaluate the activities of your social media accounts and recommend what software would be best for tracking and gauging user analytics.
Social Profile Improvement or Creation – sometimes it only takes a couple tweaks to a social media profile page to make all the difference in the world. Our team is here to take a look at your profile and make the necessary change to leverage the two-way conversation that is happening about you.
Blog Design Consultations and Creation Packages – a blog is an essential part of a website’s personality as it bridges social media outlets to the heart of a company’s personality. If a blog is set up incorrectly then the bridge cannot exist. We’ll coordinate with you to find the best blogging platform that suits your needs, assist in optimizing blog design and performance to make it easily accessible for users.
Content Strategy Development – social media profiles are nothing without effective content development and strategy. We resolve this issue by creating a space online to build up and enhance your professional brand. Tactics include blog posts, developing a particular tone for online profiles, commenting strategically on other profiles and more.
Social Community Management and Monitoring Services – need help managing and monitoring your social communities? We have it covered. You know your professional brand and identity best but we are there to help track interactions and keywords, send out updates and consistently maintain profiles as needed.
Widget Development – in some cases, a website can benefit from an interactive widget add-on. We will evaluate the specificities of your website and see if a widget would prove to be an asset to your overall marketing strategy. If this is the case, we will then outline the development of the widget to oust the competition.
Get in touch with the Concussion team today to discuss the many opportunities your company has in the realm of social media.